Industry News
-
What is Insight-based Customer Experience and How Do You Compete on It?
Winning customer experiences must be created around the customer’s desired outcomes first versus those of the organization they’re doing business with – in other words, insight-based customer experience. Insight-based customer experience is all about taking actionable information you have...Read more -
4 ways to crank up customer engagement
The first customer experience is a lot like a first date. You got them interested enough to say yes. But your work isn’t done. You’ll need to do more to keep them engaged – and agreeable to more dates! For the customer experience, here are four ways to crank up engagement. Customers are ...Read more -
Surprise: This is biggest influence on customers’ decisions to buy
Ever order a sandwich because your friend or spouse did, and it just sounded good? That simple act could be the best lesson you’ve ever had in why customers buy — and how you can get them to buy more. Companies sink dollars and resources into surveys, gathering data and analyzing all of it. They...Read more -
Provide winning sales presentations to customers
Some salespeople are convinced that the most important part of a sales call is the opening. “The first 60 seconds make or break the sale,” they seem to think. Research shows no correlation between openings and success, except in small sales. The first few seconds are critical if the sales presen...Read more -
8 customer expectations – and ways salespeople can exceed them
Most salespeople would agree with these two points: Customer loyalty is the key to long-term sales success, and exceeding customer expectations is the best way of achieving it. If you exceed their expectations, they’re impressed. If you’re meeting their expectations, they’re satisfied. Deliverin...Read more -
Industry Report Paper, Office Supplies and Stationery 2022
The pandemic hit the German market for paper, office supplies and stationery hard. In the two years of coronavirus, 2020 and 2021, sales slumped by a total of 2 billion euros. Paper, as the largest sub-market, shows the strongest decline with a drop in sales of 14.3 per cent. But sales of office...Read more -
Paths to your own online shop
One’s own online shop? In the paper and stationery sector, certain businesses – especially small and medium-sized retailers – do not have one. But web shops not only offer new sources of income, they can also be set up much more easily than many people assume. Art supplies, stationery, special ...Read more -
Let your customers know directly what’s new in your business – create your own newsletter
How perfect would it be if you could inform your customers in advance about the arrival of new goods or a change to your range? Imagine being able to tell your customers about additional products or potential applications without them having to first drop by your store. And what if you could of...Read more -
Avoid 4 mistakes that cost you customers
Ever wonder why customers don’t come back after they were wooed by Sales and impressed by Service? You might have made one of these mistakes that cost companies customers every day. Many companies drive to gain customers and rush to satisfy them. Then sometimes they do nothing – and that’s when ...Read more -
Why you get so many repeat calls – and how to hit more ‘one and done’
Why do so many customers contact you a second, third, fourth or more times? New research uncovered what’s behind the repeats and how you can curb them. About one-third of all customer issues need live help from a customer service pro, according to a recent study. So every third call, chat or so...Read more -
Ways to tell stories that turn prospects into customers
Many sales presentations are boring, banal and inert. These offensive qualities are troublesome for today’s busy prospects that may have short attention spans. Some salespeople mystify their audiences with annoying jargon or put them to sleep with endless visuals. Compelling stories Compellin...Read more -
5 customer types come out of isolation: How to serve them
Pandemic-induced isolation forced new buying habits. Here are the five new customer types that emerged – and how you want to serve them now. Researchers at HUGE uncovered how the buying landscape changed through the last year. They looked into what customers experienced, felt and wanted...Read more
