Industry News
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The No. 1 way customers want you to contact them
Customers still want to call you. But when you want to tell them something, this is how they prefer you do it. More than 70% of customers prefer companies use email to communicate with them, according to a recent Marketing Sherpa report. And the results ran the demographics gamut — emai...Read more -
Why customers don’t ask for help when they should
Remember that last disaster a customer brought to you? If only he’d asked for help sooner, you could’ve prevented it, right?! Here’s why customers don’t ask for help when they should – and how you can get them to speak up sooner. You’d think customers would ask for help the moment they ...Read more -
4 email best practices to boost sales
Email is the easiest way to stay in touch with customers. And if done right, it’s a valuable tool for selling more to customers. The key to increasing sales with email is to get time and tone right, according to recent research from Bluecore. “While brands have often glossed over this dec...Read more -
The 11 best things to say to customers
Here’s the good news: For everything that can go wrong in a customer conversation, a whole lot more can go right. You have far more opportunities to say the right thing and create an outstanding experience. Even better, you can capitalize on those great conversations. Almost 75% of custom...Read more -
5 ways to turn website visitors into happy customers
Most customer experiences start with an online visit. Is your website fit to turn visitors into happy customers? A visually appealing website isn’t enough to gain customers. Even an easy-to-navigate site can fall short at turning visitors into customers. The key: Get customers’ engaged in your ...Read more -
3 ways to create better content for customers
Customers can’t enjoy your experience until they decide to engage with your company. Great content will get them engaged. Here are three keys to create and deliver better content, from the experts at Loomly: 1. Plan “You want to plan your content before you even think about publishing it,” say...Read more -
23 of the best things to say to an angry customer
An upset customer has your ear, and now he expects you to respond. What you say (or write) will make or break the experience. Do you know what to do? It doesn’t matter your role in the customer experience. Whether you field calls and emails, market the products, make sales, deliver item...Read more -
Improve the customer experience to increase profits
Improve your customer experience and you can improve the bottom line. Researchers found that there’s truth behind the adage, you have to spend money to make money. Almost half of customers are willing to pay more for a product or service if they can get a better experience, according to new...Read more -
How Marketing and Service can improve the customer experience
Marketing and Service work at opposite ends of the most hands-on part of the customer experience: the sale. If the two worked together more consistently, they could take customer satisfaction to a higher level. Most companies let Marketing do its thing to bring in leads. Then Service does its...Read more -
Short words you should not use with customers
In business, we often need to speed up conversations and transactions with customers. But some conversation shortcuts just shouldn’t be used. Thanks to text, acronyms and abbreviations are more common today than ever. We’re almost always looking for a shortcut, whether we email, online c...Read more -
4 top trends for the 2021 customer experience
We all hope most things look different in 2021 – and the customer experience is no different. Here’s where experts say the biggest changes will be – and how you can adapt. Customers will expect different kinds of experiences – distanced, efficient and personal, at least for some time, according ...Read more -
Strengthen customer loyalty with digital events
With curfews and restrictions on contact and travel, many planned events have been moved into the digital realm. The change of circumstances, however, has also seen a number of new events appear. Whether it is a video call with colleagues, online games evenings with friends or a training ...Read more
