Industry News
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How to write email that customers actually want to read
Do customers read your email? Odds are they don’t, according to research. But here are ways to increase your odds. Customers only open about a quarter of the business email they receive. So if you want to give customers information, discounts, updates or free stuff, only one in four bother to ...Read more -
5 Tips on Strengthening Customer Loyalty
In a digitalized world of price comparisons and 24-hour delivery, where same-day delivery is taken for granted, and in a market where customers can choose which product they want to buy, it is becoming increasingly difficult to keep customers loyal in the long run. But customer loyalty is...Read more -
Cradle to cradle – guiding principle for the circular economy
The weaknesses in our economy have become clearer than ever during the pandemic: while Europeans are more aware of the environmental problems caused by packaging waste, especially plastic packaging, a lot of plastic in particular is still being used in Europe as part of efforts to prevent the sp...Read more -
5 tips for a healthy back at the point of sale
While the general workplace problem is that people spend too much of their working day sitting down, the exact opposite is true for jobs at the point of sale (POS). People working there spend most of their time on their feet. Standing and short walking distances coupled with frequent changes of ...Read more -
Key to Success: International Business and Trade
In today’s business environment, keeping the business thriving and competing in the global arena are not easy tasks. The world is your market, and international business and trade is an exciting opportunity that makes it easier to enter this market. Whether you are a small enterprise or million d...Read more -
How retailers can reach (new) target groups with social media
Our everyday companion – the smartphone – is now a permanent feature in our society. Younger generations, in particular, can no longer imagine life without internet or mobile phones. Above all, they are spending a lot of time on social media and this opens up new opportunities and possibilities ...Read more -
5 steps to planning the back-to-school season
Scarcely are the first snowdrops in bloom than the back-to-school season is ready to kick off. It begins in spring – the peak season for sales of school bags – and for pupils and students it carries on until after the summer holidays and into the autumn. Mere routine, that’s what specialist retai...Read more -
The new Generation Z in the crosshairs School must-haves for teens
Digital is normal for Generation Z, the group who like to be described as digital natives. Yet, for today’s 12 to 18-year-olds, analogue elements and activities are taking on an ever more important role. Increasingly, young people want quite deliberately to write by hand, draw and potter ab...Read more -
In harmony with nature right on trend stationery items
In schools, offices and at home, environmental awareness and sustainability are playing an increasingly significant role, alongside design and functionality. Recycling, renewable organic raw materials and domestic natural materials are gaining in importance. Second Life for PET Plastic waste h...Read more -
Working effectively and with style: here are the office trends of today
All sorts of modern technology have now become staples in the office, so to say. Daily tasks are performed on the computer, meetings are held digitally via video conference tools, and projects with colleagues are now realised with the help of team software. As a result of this all-pervading techn...Read more -
Palettes and the pandemic: New designs and gift-giving styles for 2021
Every year when the new Pantone colors are announced, designers across all industries consider how these palettes will impact both overall product lines and consumer choices. Nancy Dickson, creative director at The Gift Wrap Company (TGWC), to talk about gift-giving forecasts and their upcoming 2...Read more -
Favorite Christmas symbols and the meanings behind them
Some of our favorite moments during the holiday season revolve around Christmas traditions with our family and friends. From holiday cookie and gift exchanges to decorating the tree, hanging up stockings, and gathering around to listen to a beloved Christmas book or watch a favorite holiday film,...Read more
