News
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3 proven ways to connect with younger customers
If you struggle to connect with younger, tech-savvy customers, here’s help. Admit it: Dealing with younger generations can be intimidating. They will tell their friends and anyone on Facebook, Instagram, Twitter, Vine and Pinterest if they don’t like the experience they had with you. Popular, bu...Read more -
SEA 101: a simple introduction to search engine advertising – Learn what it is, how it works and the benefits
Most of us use search engines to find a website that will help with a particular problem or offer the product we want. That’s why it’s so important for websites to achieve a good search ranking. In addition to search engine optimisation (SEO), an organic search strategy, there’s also SEA. Read o...Read more -
What is Insight-based Customer Experience and How Do You Compete on It?
Winning customer experiences must be created around the customer’s desired outcomes first versus those of the organization they’re doing business with – in other words, insight-based customer experience. Insight-based customer experience is all about taking actionable information you have...Read more -
4 ways to crank up customer engagement
The first customer experience is a lot like a first date. You got them interested enough to say yes. But your work isn’t done. You’ll need to do more to keep them engaged – and agreeable to more dates! For the customer experience, here are four ways to crank up engagement. Customers are ...Read more -
Surprise: This is biggest influence on customers’ decisions to buy
Ever order a sandwich because your friend or spouse did, and it just sounded good? That simple act could be the best lesson you’ve ever had in why customers buy — and how you can get them to buy more. Companies sink dollars and resources into surveys, gathering data and analyzing all of it. They...Read more -
Provide winning sales presentations to customers
Some salespeople are convinced that the most important part of a sales call is the opening. “The first 60 seconds make or break the sale,” they seem to think. Research shows no correlation between openings and success, except in small sales. The first few seconds are critical if the sales presen...Read more -
8 customer expectations – and ways salespeople can exceed them
Most salespeople would agree with these two points: Customer loyalty is the key to long-term sales success, and exceeding customer expectations is the best way of achieving it. If you exceed their expectations, they’re impressed. If you’re meeting their expectations, they’re satisfied. Deliverin...Read more -
Industry Report Paper, Office Supplies and Stationery 2022
The pandemic hit the German market for paper, office supplies and stationery hard. In the two years of coronavirus, 2020 and 2021, sales slumped by a total of 2 billion euros. Paper, as the largest sub-market, shows the strongest decline with a drop in sales of 14.3 per cent. But sales of office...Read more -
Paths to your own online shop
One’s own online shop? In the paper and stationery sector, certain businesses – especially small and medium-sized retailers – do not have one. But web shops not only offer new sources of income, they can also be set up much more easily than many people assume. Art supplies, stationery, special ...Read more -
Let your customers know directly what’s new in your business – create your own newsletter
How perfect would it be if you could inform your customers in advance about the arrival of new goods or a change to your range? Imagine being able to tell your customers about additional products or potential applications without them having to first drop by your store. And what if you could of...Read more -
How to turn shopping into a moment of happiness – A guide to making customers happy
The pandemic has accelerated a change in shopping behavior. Now it’s not only the younger target group, the digital natives, who appreciate the convenience of shopping online – with no limits on place or time. And yet there is still a desire for the haptic product experience and the social...Read more -
Opening cold calls with the right message A key to prospecting
Ask any salesperson what part of selling they most dislike, and this will probably be their answer: cold-calling. No matter how capably trained they are to be consultative and customer-focused, some salespeople resist creating a pipeline of prospects receptive to cold calls. But that’s still an ...Read more
