News
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7 cool tips for social media customer service
If most of your customers were in one place, you’d probably be there, too – just to make sure they’re being helped and are happy. Two-thirds are actually in one place. It’s social media, and here’s how you can take care of them. So your social service needs to be as good as – if not better tha...Read more -
Ways to use persistence to regain lost customers
When people don’t have sufficient persistence, they take rejection personally. They become hesitant to get in front of another potential customer because the pain of potential rejection is too great to run the risk. Leaving the rejection behind Salespeople with persistence have the ability to l...Read more -
5 SEO trends in 2022 – All you need to know about search engine optimisation
All you need to know about search engine optimisation People who run online shops know how important a good placement in the Google ranking is. But how does that work? We will show you the impact of SEO and point out what website teams in the paper and stationery industry should especially consi...Read more -
Point of sale marketing – 5 tips for offline and online
Marketing at the point of sale (POS) is one of the most important levers you have for improving the success of your retail business. Continued digitalization means that when planning concepts for your POS measures, you should not just have your physical store in mind, you should also be designin...Read more -
5 signs a customer needs to go – and how to do it tactfully
Recognizing customers who need to go is usually easy. Deciding when – and how – to sever ties is a tougher task. Here’s help. Some customers are more bad than good for business. Their “expectations can’t be met, other times customers require an inordinate amount of time, and on rare occasions,...Read more -
Worst things you can say to customers post-pandemic
The coronavirus has disrupted enough as is. You don’t need a coronavirus faux pas to disrupt any customer experience going forward. So be careful what you say. Customers are overwhelmed, uncertain and frustrated. (We know, so are you.) The wrong words in any customer interaction can turn the ex...Read more -
Surprise: This is biggest influence on customers’ decisions to buy
Ever order a sandwich because your friend or spouse did, and it just sounded good? That simple act could be the best lesson you’ve ever had in why customers buy — and how you can get them to buy more. Companies sink dollars and resources into surveys, gathering data and analyzing all of it. They...Read more -
Want more customers? Do this one thing
If you want more customers, don’t drop prices or even improve product quality. This is what works best. Improve the customer experience. Nearly two-thirds of customers say they’d switch providers if they got better service or experiences from another organization. “The finding that consumers ar...Read more -
17 of the nicest things you can say to customers
Good things happen when you give customers an outstanding experience. Just to name a few … 75% continue to spend more because of a history of great experiences More than 80% are willing to pay more for the great experiences, and More than 50% who’ve had great experiences are three times more ...Read more -
Show your warts! Customers buy more, stay loyal when they know the downside
Go ahead, take the warts-and-all approach to winning and keeping customers. Researchers say it’s the better way. Instead of only promoting the great things about your products and services – and we know there are many – let customers know any drawbacks, too. Harvard Business School resea...Read more -
Improve email ROI: 5 marketing must-haves
As more companies vie for customers’ attention, email marketing’s become an increasingly delicate art form. And as a result, improving performance requires a laser-like focus on at least one of five areas: 1. Timing. While studies have published different opinions on the best time to send out em...Read more -
Emotive customer contact through all channels
The classic repeat customer is extinct. No virus is to blame for it, though, just the wide-ranging possibilities of the World Wide Web. Consumers hop from one channel to another. They compare prices on the Internet, receive discount codes on their smartphones, get information on YouTube, follow ...Read more
